HISTORY105 - Movies in the USA: Part 1
I’ve always liked movies. I don’t watch anything on television these
days except for sports and movies and I still enjoy a theater movie once in a
while. After a little digging recently,
I found out that I didn’t know much about the early days of movies or their
history through today. So, I’m going to
write about the history of movies.
This is a big subject - so I’m
focusing on movie history in the USA, except for inventions in Europe that
contributed greatly to the development of movies. I’m also going to do this in two parts: After a short introduction, Part 1 will cover the early years of movies, 1830 to 1910;
the silent years, 1910 to 1927; and the sound era through the end of World War
II. Part 2 will cover the post-World-War
II trends; the transition to the 21st century; the status of movies
today; and finally, a look at the future of movies.
I will list my principal sources
at the end of Part 2.
Introduction
Movies (alternatively called motion pictures, films, or
cinema) are the illusion of movement by the recording and subsequent rapid
projection of many still photographic pictures on a screen. The illusion of films is based on the
optical phenomena known as persistence of vision and the phi phenomenon. The first of these causes the human brain to
retain images cast upon the retina of the eye for a fraction of a second beyond
their disappearance from the field of sight, while the latter creates apparent
movement between images when they succeed one another rapidly. Together these phenomena permit the
succession of still frames on a film strip to represent continuous movement
when projected at the proper speed.
Originally a product of 19th-century scientific
endeavor, movies have become a medium of mass entertainment and communication,
and today are a multi-billion-dollar industry.
However, competition, first with
television, and later with video streaming from the internet, has significantly
changed how movies are delivered.
Early Years: 1830 - 1910
Origins. Before
the invention of photography, a variety of optical toys exploited the
illusion of movement effect by mounting successive drawings of things in motion
on the face of a twirling disk (c. 1832) or inside a rotating drum (c. 1834).
Cranking this rotating drum made the figure in the drawing appear to dance.
Then, in
1839, Louis-Jacques-Mandé Daguerre, a French painter, perfected the
positive photographic process known as daguerreotype, and
that same year the English scientist William Henry Fox
Talbot successfully demonstrated a negative photographic process
that allowed unlimited positive prints to be produced from each negative. As photography was refined over the next few
decades, it became possible to replace the drawings in the early optical toys
and devices with individually posed (phase of motion) photographs, a practice
that was widely and popularly carried out.
There would be no true motion
pictures, however, until live action could be photographed spontaneously and
simultaneously. This required a
reduction in exposure time from the hour or so necessary for the pioneer photographic
processes to the one-hundredth (and, ultimately, one-thousandth) of a second
achieved in 1870. It also required the
development of series photography by the British American photographer Eadweard
Muybridge.
Muybridge believed that at some point
in its gallop, a horse lifts all four hooves off the ground at the same time. Conventions of 19th-century
illustration suggested otherwise, and the movement itself occurred too rapidly
for perception by the naked eye. In
1877, Muybridge set up 12 cameras along a Sacramento racecourse, with wires
stretched across the track to operate their shutters. As a horse galloped down the track, its
hooves tripped each shutter individually to expose successive photograph of the
gallop; one of the photos showed all
four hooves off the ground at the same time, confirming Muybridge’s belief. When Muybridge later mounted these images on
a rotating disk and projected them on a screen through a magic lantern (early
projection device), they produced a “moving picture” of the horse at full
gallop as it had actually occurred in life.
Eadweard Muybridge’s photographs of a running horse.
The French
physiologist Étienne-Jules Marey took the first series photographs
with a single instrument in 1882. His camera could take 12 consecutive
frames a second, with all the frames recorded on the same picture. Using these pictures, he studied the motion of
horses, birds, dogs, sheep, donkeys, elephants, fish, microscopic creatures,
mollusks, insects, and reptiles.
Muybridge and Marey conducted their
work as scientific inquiry - not for entertainment purposes. They both extended existing technologies to
probe and analyze events that occurred beyond the threshold of human
perception.
In 1887, in Newark, New Jersey,
an Episcopalian minister named Hannibal Goodwin developed the idea of
using celluloid as a base for photographic emulsions. The inventor and industrialist George
Eastman began manufacturing celluloid roll film in 1889 at his plant
in Rochester, New York. This event
was crucial to the development of movies: series photography such as Marey’s
could employ glass plates or paper strip film because it recorded events of
short duration in a relatively small number of images, but movies
would inevitably find its subjects in longer, more complicated events,
requiring thousands of images, and therefore just the kind of flexible but
durable recording medium represented by celluloid. It remained for someone to combine the
principles embodied in the apparatuses of Muybridge and Marey with celluloid
strip film to arrive at a viable motion-picture camera.
Edison and the Lumière
Brothers. American inventor and businessman Thomas Edison invented the phonograph in 1877, and
it quickly became the most popular home-entertainment device of the
century. Seeking to provide a visual
accompaniment to the phonograph, Edison commissioned William
Dickson, a young
laboratory assistant, to invent a motion-picture camera in 1888. Building upon the work of Muybridge and
Marey, Dickson’s motion-picture camera produced regular motion of
the film strip through the camera, and employed an evenly perforated
celluloid film strip to ensure precise synchronization between the film strip
and the shutter.
Edison had Dickson design a type of
peep-show viewing device called the Kinetoscope, in which a
continuous 47-foot film loop ran on spools between an incandescent
lamp and a shutter for individual viewing.
Starting in 1894, Kinetoscopes were marketed commercially through the
firm of Raff and Gammon for $250 to $300 apiece. The Edison Company supplied films for the
Kinetoscopes that Raff and Gammon were installing in penny arcades, hotel
lobbies, amusement parks, and other such semipublic places.
Thomas Edison’s lab developed an early motion-picture camera and the Kinetoscope, a device for individual film viewing.
The syndicate of Maguire and Baucus
acquired the foreign rights to the Kinetoscope in 1894, and began to market the
machines. It was a Kinetoscope
exhibition in Paris that inspired the Lumière brothers, Auguste and Louis,
to invent in 1895 the first commercially viable projector.
Edison’s films initially featured subjects such as circus or
vaudeville acts that could be taken into a small studio to perform before an
inert camera, while early Lumière films were
mainly documentary views, or “actualities,” shot outdoors on
location. In both cases, however, the
films themselves were composed of a single unedited shot, emphasizing lifelike
movement; they contained little or no narrative content.
By 1896, Edison had developed his own
projector, the Vitascope, had brought projection to
the United States, and established the format for American film exhibition for
the next several years.
During this time, which has been
characterized as the “novelty period,” emphasis fell on the projection device
itself, and films achieved their main popularity as self-contained vaudeville
attractions. These films, whether they
were Edison-style theatrical variety shorts, or Lumière-style actualities, were
perceived by their original audiences not as motion pictures in the modern
sense of the term, but as “animated photographs” or “living pictures.”
During the novelty period, production
companies leased a complete film service of projector, operator, and shorts to
the vaudeville market as a single, self-contained package. Starting about 1897, however, manufacturers
began to sell both projectors and films to itinerant exhibitors, who traveled
with their programs from one temporary location (vaudeville theaters,
fairgrounds, circus tents, lyceums) to another, as the novelty of their films
wore off at a given site. This gave the
exhibitors a large measure of control over early film form, since they were
responsible for arranging the one-shot films purchased from the producers into
audience-pleasing programs.
By encouraging the practice of
traveling exhibitions, the American producers’ policy of outright
sales inhibited the development of permanent film theaters in the
United States until nearly a decade after their appearance in Europe,
where England and France had taken an early lead in both production
and exhibition.
Méliès and
Porter. The shift away from films as animated photographs to
films as stories, or narratives, began to take place about the turn of the
century and is most evident in the work of the French filmmaker Georges
Méliès. By 1902, he had produced the influential 30-scene
narrative Le
Voyage dans la Lune (A Trip to the Moon). Adapted from a novel by Jules Verne, it
was nearly one reel in length (about 825 feet, or 14 minutes). The first film to achieve
international distribution, A Trip to the Moon was an enormous popular success.
Edwin S. Porter, a freelance
projectionist and engineer, joined the Edison Company in 1900. For the next few years, he served as
director-cameraman for much of Edison’s film output, starting with simple
one-shot films and short multi-scene narratives based on political cartoons and
contemporary events.
Porter’s The Great Train Robbery, 1903, is widely acknowledged to be the first narrative film
to achieve continuity of action. The industry’s first spectacular
box-office success, The Great Train Robbery is credited with
establishing the realistic narrative.
(See a video of the film at https://www.youtube.com/watch?v=In3mRDX0uqk)
The Great Train Robbery established the complete story narrative in films.
Early Growth of the Film Industry.
The popularity of The
Great Train Robbery encouraged investors and led to the establishment of
the first permanent film theaters across the U.S. With exponential growth, the number of
permanent film theaters in the United States grew from a mere handful in 1904
to between 8,000 and 10,000 by 1908. Running about 12 minutes, the film
also helped to boost standard film length toward one reel.
Permanent theaters showed
approximately an hour’s worth of films for an admission price of 5 to 10
cents. Originally identified with
working-class audiences, theaters appealed increasingly to the middle class as
the decade wore on, and they became associated with the rising popularity of
the story film.
By 1908, there were about 20
motion-picture production companies operating in the United States. These
companies formed the Motion Picture Patents Company (MPPC), pooling
the 16 most significant U.S. patents for motion-picture
technology and entering into an exclusive contract with
the Eastman Kodak Company for the supply of raw film stock.
The MPPC helped to stabilize the
American film industry during a period of unprecedented growth and change by
standardizing exhibition practice, increasing the efficiency of
distribution, and regularizing pricing in all three sectors.
The Silent Years: 1910 - 1927
Pre-World War I American Cinema. Multiple-reel films achieved public
acceptance with the smashing success of the three-and-one-half-reel The
Loves of Queen Elizabeth, imported in 1912, which starred Sarah
Bernhardt. In 1912 Enrico Guazzoni’s
nine-reel Italian super-spectacle Quo Vadis? (Whither Are You Going?) was road-shown
in legitimate theaters across the U.S. at a top admission price of
one dollar. The feature craze was on!
The entire American film industry soon
reorganized itself around the economics of the multiple-reel film; the effects
of this restructuring did much to give movies their characteristic modern form.
Producers increased their budgets to
provide high technical quality and elaborate productions. The new viewers also had a more refined sense
of comfort, which exhibitors quickly accommodated by replacing their storefronts
with large, elegantly appointed new theaters in the major urban centers. Known as “dream palaces” because of the
fantastic luxuriance of their interiors, these houses had to show features
rather than a program of shorts to attract large audiences at premium
prices. By 1916, there were more than
21,000 movie theaters in the United States.
A lavish movie theater of the 1910s.
In August 1912, the U.S. Justice
Department sued the MPPC for “restraint of trade” in violation of
the Sherman Antitrust Act. Delayed
by countersuits and by World War I, the government’s case was eventually
won, and the MPPC formally dissolved in 1918, although it hadn’t been operational
since 1914.
The rise and fall of the MPPC
was concurrent with the industry’s move to southern California from its primarily Eastern U.S. roots.
It was clear that what producers required was a new industrial center -
one with a temperate climate, a variety of scenery, and access to acting
talent. The American film industry selected
a Los Angeles suburb (originally a small industrial town)
called Hollywood. Attractions
included the temperate climate required for year-round filming; a wide range
of topography within a 50-mile radius of Hollywood, including
mountains, valleys, forests, lakes, islands, seacoast, and desert; the status
of Los Angeles as a professional theatrical center; the existence of a low tax
base; and the presence of cheap and plentiful labor and land. This latter factor enabled the newly arrived
production companies to buy up tens of thousands of acres of prime real estate
on which to locate their studios, standing sets, and backlots. By 1915, approximately 15,000 workers were
employed by the motion-picture industry in Hollywood, and more than 60% of
American movie production was centered there.
D. W. Griffith was the first director to complete a motion picture in Hollywood- In Old California was a 17-minute short melodrama about the Mexican era of California, made in 1910. From there, Griffith began experimenting with longer films until he successfully produced the first feature-length film in 1915, using twelve full reels of film, entitled Birth of a Nation. While this film was controversial in its own time, and even more problematic by today’s standards of equality and condemnation of racism and racial injustice, it also opened the industry to feature-length films and showcased exciting technical aspects of what filmmakers could achieve, such as close-ups, cross-cutting, fadeouts, and dramatic lighting. Most importantly, Griffith’s feature film proved America’s place as a leader in the most innovative filmmaking techniques.
Poster for The Birth of a Nation film.
Post-World War I American Cinema. During the 1920s in the United
States, motion-picture production, distribution, and exhibition became a major
national industry, and movies perhaps the major national obsession. The salaries of movie stars reached
monumental proportions; filmmaking practices and narrative formulas were
standardized to accommodate mass production; and Wall Street began to
invest heavily in every branch of the business.
The growing industry was organized
according to the studio system, where the head of the studio functioned as the
central authority over multiple production units, each headed by a director who
was required to shoot an assigned film according to a detailed
continuity script. Every project was
carefully budgeted and tightly scheduled. This central producer system was
the prototype for the studio system of the 1920s, and, with some
modification, it prevailed as the dominant mode of Hollywood production for the
next 40 years.
Virtually all the major
film genres evolved and were codified during the 1920s, but none was
more characteristic of the period than the slapstick comedy. This form was originated by Mack Sennett,
who, at his Keystone Studios, produced countless one- and
two-reel shorts and features whose narrative logic was subordinated to
fantastic, purely visual humor. A mixture
of circus, vaudeville, burlesque, pantomime, and the chase, Sennett’s Keystone
comedies created a world of inspired madness and mayhem, and they employed
the talents of such future stars as Charlie Chaplin, Buster Keaton,
Harold Lloyd, and Harry Langdon. After
these performers achieved fame, many of them left Keystone, often to form their
own production companies, a practice still possible in the early 1920s.
The “Big Four” of silent comedy: Charles Chaplin, Buster Keaton, Harold Lloyd, and Harry Langdon.
Chaplin, for example, who had
developed the persona of the “Little Tramp” at Keystone, went on to direct and
star in a series of shorts produced by Essanay in 1915 (including The Tramp)
and Mutual between 1916 and 1917 (including The Vagabond). In 1917, he was offered an eight-film
contract with First National that enabled him to establish his own studio. He directed his first feature there in 1921,
the semiautobiographical The Kid, but most of his First National
films were two-reelers.
In 1919, Chaplin, D.W.
Griffith, Mary Pickford, and Douglas Fairbanks, the four most
popular and powerful film artists of the time, jointly formed the United
Artists Corporation to produce and distribute their own films - and
thereby retain artistic and financial control.
Chaplin directed three silent features for United Artists, including his
great comic epic The Gold Rush, 1925.
Buster Keaton possessed
a kind of comic talent very different from Chaplin’s, but both men were
wonderfully subtle actors with a keen sense of the tragic often
contained within the comic, and both were major directors of their period. In 1919, Keaton formed his own production
company, where over the next four years he made 20 shorts. A Keaton trademark was the “trajectory gag,”
in which perfect timing of acting, directing, and editing propels his film
character through a geometric progression of complicated sight gags that seem
impossibly dangerous but are still dramatically logical. Such routines inform all of Keaton’s major
features, including his masterpieces The General, 1927,
and Steamboat Bill, Jr., 1928.
Working at the Hal
Roach Studios, Lloyd cultivated the persona of an earnest,
sweet-tempered boy-next-door. He
specialized in a variant of Keystone mayhem known as the “comedy of thrills,”
in which - as in Lloyd’s most famous features, Safety Last!, 1923, and The Freshman, 1925 - an innocent protagonist finds
himself placed in physical danger.
Langdon traded on a childlike,
even babylike, image in such popular features as The Strong Man, 1926,
and Long Pants, 1927 - both directed by Frank Capra.
Important but lesser silent comics
were the team of Stan Laurel and Oliver Hardy, and Roscoe Arbuckle. Laurel and Hardy also worked
for Roach, making 27 silent two-reelers. Their comic characters were basically
grown-up children whose relationship was sometimes disturbingly
sadomasochistic.
Roscoe Conkling "Fatty" Arbuckle’s talent was limited, but his persona affected the course of American film history in a quite unexpected way. Arbuckle was at the center of the most damaging scandal to affect American motion pictures during the silent era. In September 1921, the comedian and several friends hosted a weekend party in a San Francisco hotel. During the party a young actress named Virginia Rappe became ill, and she later died in a hospital of peritonitis. Press reports of the event as a drunken orgy inflamed public opinion. Eventually indicted for manslaughter, Arbuckle was tried three times and eventually acquitted. But Arbuckle’s career as an actor was ruined, and he was banned from the screen for more than a decade.
Fatty Arbuckle was at the center of the most damaging scandal during the silent era.
To stave off increasing efforts by
state and local governments to censor films, the Hollywood studios formed a
new, stronger trade association, the Motion Picture Producers and
Distributors of America; later renamed the Motion Picture
Association of America. They also
hired a conservative politician, U.S. Postmaster General Will H. Hays, as
its head. The Hays Office, as the association became popularly known,
advocated industry self-regulation as an alternative to governmental
interference, and it succeeded in preventing the expansion of censorship
efforts. Hays promulgated a
series of documents that attempted to regulate various forms of criminal and
immoral behavior depicted in movies. A principle termed “compensating values,”
recognized that popular entertainment had always told stories of lawbreaking
and social transgression, but it held that law and morality should
always triumph in a film.
The leading practitioner of the
compensating values formula was the flamboyant director Cecil B.
DeMille. When the Hays Office was
established, DeMille turned to the sex- and violence-drenched religious
spectacles that made him an international figure, notably The Ten
Commandments, 1923. Also popular
during the 1920s, were the swashbuckling exploits of Douglas Fairbanks,
whose lavish adventure spectacles, including Robin Hood, 1922,
and The Thief of Bagdad, 1924, thrilled a generation.
The most enigmatic and
unconventional figure working in Hollywood at the time, however, was without a
doubt the Viennese émigré Erich von Stroheim. His first three films constitute an obsessive
trilogy of adultery; each features a sexual triangle in which an American wife
is seduced by a Prussian army officer.
Even though all three films were enormously popular, the great sums
Stroheim was spending on the extravagant production design and costuming of his
projects brought him into conflict with his Universal producers, and he was
replaced.
During the 1920s, the American film
industry transformed from a “no-hold-barred” entrepreneurial enterprise
into an industry that had no tolerance for creative difference. Stroheim’s situation was not unique; many
singular artists, including Griffith, Sennett, Chaplin, and Keaton, found it
difficult to survive as filmmakers under the rigidly standardized studio system
that had been established by the end of the decade.
The Sound Era Through World War II
Introduction of Sound. By the time the feature had become the
dominant film form in the U.S., producers
regularly commissioned orchestral scores to accompany prestigious
productions, and virtually all films were accompanied by cue sheets suggesting
appropriate musical selections for performance during exhibition.
Actual recorded sound became possible
only after Lee De Forest’s perfection in 1907 of a vacuum tube that
magnified sound and drove it through speakers so that it could be heard by a
large audience. Between 1923 and 1927,
he made more than 1,000 synchronized sound shorts for release to specially
wired theaters. The public was widely
interested in these films, but the major Hollywood producers, to whom De Forest
vainly tried to sell his system, were not: they viewed “talking pictures” as an
expensive novelty with little potential return.
In 1925, Western Electric, the
manufacturing subsidiary of American Telephone & Telegraph Company,
perfected a sophisticated sound-on-disc system called Vitaphone, which
De Forest attempted to market to Hollywood. Like De Forest, he was rebuffed by the major
studios, but Warner Brothers, then a minor studio in the midst of
aggressive expansion, bought both the sound system and the right to sublease it
to other producers. The studio planned
to use Vitaphone to provide synchronized orchestral accompaniment for all
Warner Brothers films, thereby enhancing their marketability to
second- and third-run exhibitors who could not afford to hire live orchestral
accompaniment. Warner Brothers debuted the system on August
6, 1926, with Don Juan, a lavish costume drama starring John
Barrymore, directed by Aanl Crosland, and featuring a score performed by
the New York Philharmonic Orchestra. The
response was enthusiastic; Warner Brothers announced that all its films for
1927 would be released with synchronized musical accompaniment and then turned
immediately to the production of its groundbreaking second Vitaphone
feature.
The Jazz Singer,1927,
starring Al Jolson, also directed by Crosland, included not only popular songs,
but incidental dialogue in
addition to the orchestral score; its phenomenal success as the first sound
movie virtually ensured the industry’s conversion to sound.
Poster for the world’s first movie with sound, The Jazz Singer, 1927.
Competition in sound systems led to a sound-on-film
system that eventually prevailed over sound-on-disc because it enabled image
and sound to be recorded simultaneously in the same (photographic) medium,
ensuring their precise and automatic synchronization.
The wholesale conversion to sound took
place in fewer than 15 months, between late 1927 and 1929, and the profits of
the major companies increased during that period by as much as 600%. Although the transition was fast,
orderly, and profitable, it was also enormously expensive. The industrial system, as it had evolved for
the previous three decades, needed to be completely overhauled; studios and
theaters had to be totally reequipped and creative personnel retrained or
fired.
There were many technical problems,
including standardizing equipment, poorly performing early microphones, and
editing film containing recorded sound. Most
of these technical problems were resolved by 1933.
The technological development that
most liberated the sound film, however, was the practice known variously
as postsynchronization, rerecording, or dubbing, in which image and sound
are printed on separate pieces of film so that they can be manipulated
independently. Postsynchronization
enabled filmmakers to edit images freely again. Because the overwhelming emphasis of the
period from 1928 to 1931 had been on obtaining high-quality sound in
production, however, the idea that the sound track could be modified
after it was recorded took a while to catch on.
In 1933, however, technology was
introduced that allowed filmmakers to mix separately recorded tracks for
background music, sound effects, and synchronized dialogue. By the late 1930s, postsynchronization and
multiple-channel mixing had become standard industry procedure.
Other changes wrought by sound were
more purely human. Directors, for
example, could no longer literally direct their performers while the cameras
were rolling and sound was being recorded. Actors and actresses were suddenly required to
have pleasant voices, memorize their lines, and to act without the assistance
of mood music or the director’s shouted instructions through long dialogue
takes.
Many actors found that they could not
learn lines; others tried and were defeated by heavy foreign accents or voices
that did not match their screen images. Numerous
silent stars were supplanted during the transitional sound period by stage
actors or film actors with stage experience.
Sound also created
new genres and renovated old ones. The realism it permitted inspired the
emergence of tough, socially pertinent films with urban settings, including gangster
films that highlighted gunfire and vernacular speech. The public’s fascination with speech
also accounted for the new popularity of historical biographies, or “biopics.” In the realm of comedy, pure slapstick could
not, and did not survive, predicated as it was on purely visual
humor. It was replaced by equally vital
- but ultimately less bizarre and abstract - sound comedies. The horror-fantasy genre was also greatly
enhanced by sound, which permitted the addition of eerie sound effects.
One significant genre whose emergence
was obviously contingent upon
sound was the musical. Versions of
Broadway musicals were among the first sound films made. By the early 1930s, the movie musical had
developed to become perhaps the major American genre of the decade.
Introduction
of Color. Photographic color entered the movies at
approximately the same time as sound. As with sound, various color effects had
been used in films since the invention of the medium, including hand-coloring
of films frame by frame.
By the early 1920s, nearly all U.S.
features included at least one colored sequence; but after 1927, when it was
discovered that tinting film stock interfered with
the transmission of recorded sound, this practice was abandoned,
leaving the market open to new systems of color photography.
In 1932, Technicolor Corporation
introduced a three-color dye-transfer process that made it possible to
mass-produce sturdy, high-quality prints onto a single strip of film, that
included all three primary colors.
For the next 25 years, almost every
color film made was produced by using Technicolor’s three-color system. Although the quality of the system was
excellent, there were drawbacks. The
bulk of the camera made location shooting difficult. Furthermore, Technicolor’s
virtual monopoly gave it indirect control of the production
companies, which were required to rent - at high rates - equipment, crew,
consultants, and laboratory services from Technicolor every time they used the
system.
The Wizard of Oz, 1939, was not the first movie in color, but it revolutionized the use of color in film and set a precedent for future movies.
The Hollywood Studio System. If the coming of sound changed
the aesthetic dynamics of the filmmaking process, it altered the
economic structure of the industry even more, precipitating some of the largest
mergers in motion-picture history.
By 1930, 95% of all American movie production
was concentrated in the hands of only eight studios which controlled
production, distribution, and exhibition.
The five major studios were MGM, Paramount, Warner Brothers, Twentieth
Century-Fox, and RKO. The minor studios were
Universal Pictures, Columbia Pictures, and United Artists.
At the very bottom of the film
industry hierarchy were a score of poorly capitalized studios, such
as Republic, Monogram, and Grand National, that produced cheap
formulaic hour-long “B movies” for the second half of double bills. The double feature, an attraction
introduced in the early 1930s to counter the Depression-era box-office
slump, was the standard form of exhibition for about 15 years. At their peak, the B-film studios produced 40-50 movies
per year, and provided a training ground for such stars as John Wayne. The films were made as quickly as possible,
and directors functioned as their own producers, with complete authority over
their projects’ minuscule budgets.
Distribution was conducted at both a
national and an international level: since about 1925, foreign rentals had
accounted for half of all American feature revenues, and they would continue to
do so for the next two decades. Exhibition
was controlled through the major studios’ ownership of 2,600 first-run
theaters, which represented 16% of the national total, but generated
three-fourths of the revenue.
An important aspect of the studio
system was the Production Code, which was implemented in 1934 in
response to pressure from the Legion of Decency and public protest against
the graphic violence and sexual suggestiveness of some sound films (the urban
gangster films, for example, and the films of Mae West). The Production Code dictated the content of
American movies, without exception, for the next 20 years.
The Production Code was monumentally
repressive, forbidding the depiction on-screen of clearly-specified aspects of almost
everything germane to the experience of normal human adults, including
violence, sex, drug addiction, profanity, racial epithets, excessive drinking,
and cruelty to children or animals. Noncompliance
with the Code’s restrictions brought a fine of $25,000, but the studios were so
eager to please that the fine was never levied in the 22-year lifetime of the Code.
Between 1930 and the end of World War
II, the studio system produced more than 7,500 features, every stage of which,
from conception through exhibition, was carefully controlled. Among these assembly-line productions are some
of the most important American films ever made, the work of gifted directors
who managed to transcend the mechanistic nature of the system to
produce work of unique personal vision. Those directors included Josef von
Sternberg, whose exotically stylized films starring Marlene Dietrich, Shanghai
Express, 1932, and The Scarlet Empress, 1934, constitute a
kind of painting with light; John Ford, whose vision of history
as moral truth produced such mythic works as Stagecoach, 1939, Young
Mr. Lincoln, 1939, The Grapes of Wrath, 1940, and My
Darling Clementine, 1946; Howard Hawks, a master
of genres and the architect of a tough, functional “American” style
of narrative exemplified in his films Scarface, 1932, and The
Big Sleep, 1946; British émigré Alfred Hitchcock, whose films appealed
to the popular audience as suspense melodramas, including Rebecca, 1940, Suspicion, 1941, Shadow of a Doubt,
1943, and Notorious, 1946; and Frank Capra, whose cheerful
screwball comedies, It Happened One Night, 1934,
and populist fantasies of good will, Mr. Smith Goes to Washington,
1939, sometimes gave way to darker warnings against losing faith
and integrity, e.g., It’s a Wonderful Life, 1946. Other significant directors with
less-consistent thematic or visual styles were William Wyler, Wuthering
Heights, 1939, and The Little Foxes, 1941; George Cukor, Camille,
1936, and The Philadelphia Story, 1940; Leo McCarey, The
Awful Truth, 1937, and Going My Way, 1944; Preston Sturges,
Sullivan’s Travels, 1941, and The Miracle of
Morgan’s Creek, 1944; and George Stevens, Gunga Din, 1939, and
Woman of the Year, 1942.
The most extraordinary film to emerge
from the studio system, however, was Orson Welles’s Citizen Kane,
1941, whose controversial theme and experimental technique combined to make it
a classic. The quasi-biographical
film examines the life and legacy of Charles Foster Kane, played by
Welles, a composite character based on American media
barons William Randolph
Hearst and Joseph Pulitzer.
Citizen Kane, 1941, on several occasions, has been voted the best movie all time.
Special World War II Movies. During the U.S. involvement in World War II, the Hollywood film industry cooperated closely with the government to support its war-aims information campaign. Following the declaration of war on Japan, the government created a Bureau of Motion Picture Affairs to coordinate the production of entertainment features with patriotic, morale-boosting themes and messages about the “American way of life,” the nature of the enemy and the allies, civilian responsibility on the home front, and the fighting forces themselves.
In addition to commercial features, several Hollywood
directors produced documentaries for government and military agencies. Among the best-known of these films, which
were designed to explain the war to both servicemen and civilians,
are Frank Capra’s seven-part series Why We Fight,
1942–44; John Ford’s The Battle of Midway,1942; William
Wyler’s The Memphis Belle, 1944; and John Huston’s The
Battle of San Pietro, 1944.
See my next blog, The History of Movies in the USA: Part 2
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